Franchising McChurch: Feeding America’s Obsession with Easy Christianity, is now available for pre-order on Amazon.com. This book has been co-written with John Mark Yeats. I am excited to see the book available even if it is only for pre-order. I will write more on this later, but just to give you an idea of what is addressed, continue reading…
We live in a fast-food nation, where the service is efficient, the products are predictable, and size is king. Unfortunately, this consumer-driven approach is seeping out of our happy meal and into our church.
Across the country, churches are creating entertaining, pop culture-savvy services that feel more market-driven than ministry. On the menu? A proven blend of dynamic music, high-tech dazzle, and topical teachings. And just like any successful product, churches are launching campuses that build on their brand.
But is the franchised church of today leading to the disenfranchised believers of tomorrow? Is this approach harming local congregations? Though thousands flock to these services, how many lives are truly being changed? Have we traded real truth for relevancy?
Franchising McChurch takes an honest look at the rise of consumer-minded ministries. Authors Thomas White and John Mark Yeats tackle a spiritual shift that is raising provocative issues such as:
- The blurry line between entertainment and evangelism
- A marketing approach to ministry
- The warped yardstick for measuring church success
- Feel-good messages that avoid tough truths
Candid and compelling, Franchising McChurch calls us back to the heart of Christ’s church, and shares the Biblical design for delivering meaningful, life-changing ministry in a fast-food world.